Computer Coursework

 Essay upon Computing Coursework

Evaluation of Found Promotional Campaign

The marketing camping that I have developed to get the Surprise Surge drive suits the Thorpe Park brand perfectly. Thorpe Recreation area is area of the Merlin group brand; this brand aims to give its customers a fun trusted entertainment service at a competitive value. The Thorpe park company has its own set of unique beliefs which I include implemented in to the promotional plan for the Storm Surge ride. Marketing for the storm surge has been designed to suit Thorpe parks manufacturer image as well as its values. The advertising pertaining to the thunderstorm surge campaign consists of TV adverts, advertisements and in playground advertising. All of which would be created to ensure they are really fun, professional and exceptional to the Thorpe image. For example the TV advertisement for the storm rise ride conforms well to fun brand image of the park because of its family members friendly messages. The use of eye catching billboards can add continue the promote the parks well know brand picture. The thunderstorm surge campaign utilises the individual selling method as a essential aspect of the overall campaign. This method suits the parks manufacturer very well and makes use of its excellently trained staff in promoting and sell the ride to park visitors. This method really helps to convey the parks extra efforts to provide customers while using best possible knowledge which will lead to increased client loyalty and increased solution sales. The sales plan for tornado surge incorporates the sales promotion strategy to ensure it fits in with all the parks image of affordability. Sales promotions make sure that the services and product which have been provided by the park can be obtained to individuals with lower incomes. This makes sure that the playground can charm to even more markets that may generate larger profits. It can achieve this although use of discount codes and funds of discount vouchers that will be section of the launch. The promotional advertising campaign for storm surge features PR to guarantee the ride will get good publicity and informs traders and other...