Marketing: Item Lining and Tiger Cream

 Marketing: Product Lining and Tiger Balm Essay


Case Summary

Tiger Balm – a brand that hundreds of thousands use around the world for quick, effective alleviation to body aches and pains. With its unique formulation or organic ingredients produced from ancient China sources, this topical ointment has evolved from the humble origins to become a trusted name in close to 100 countries.

Tiger Balm was known to relieve and relieve aches and pains, lives up to its slogan, " Functions wherever that hurts”. Having a vision to trade and enhance this unique medicinal herbal ointment, Aw Chu Kin, set sail from China to Burma. Today Tiger Balm was made and written by Haw Equiparable Healthcare. These come in various size and are mainly portable intended for ease of use for property, work with play. Gambling Balm require modifying the product, modifying the market and transfering the product to be able to continually deal with its item and boost its business.

Today, Gambling Balm offers wide range of products dedicated to handling different areas of aches and pains which have been part and parcel of the modern, and fast paced life-style. Its and analgesic real estate and job rapidly counteracting the pain and soreness so that you can perform your best at your home, at work including play. Ease to use, fast acting and efficacious. Their is no ponder many include relied about Tiger Balm in the past and more will carry on and do so intended for generations to come.

Question you

Describe the product mix, merchandise width, merchandise length, and product interesting depth of Tiger Balm. How would you evaluate the product mixture of Tiger Product with its competitor's? The Gambling Balm provider's product blend has 3 dimensions: width, length and depth. Product width identifies the number of several product lines the company carries. Product width of Tiger Cream created fresh use circumstances for its products by classifying them in Home, Function and Enjoy. Product duration refers to the total number of things the company holds within it is product lines. Product length of Gambling Balm along at Home range include Tiger Balm White, Red, Soft, Liniment and Joint Apply. Tiger Product with You at your workplace line contain Tiger Product Neck & Shoulder Apply, Neck & Shoulder Stroke Boost, Lower back pain Patch, Plast typer Warm and Refresher. Gambling Balm with You at Enjoy line consist of Tiger Balm Mosquito Resilient Spray, Muscles Rub, Plaster Cool and Back Pain Patch. Product interesting depth of Gambling Balm identifies the number of versions offered of each and every product inside the line. A lavender aroma was included with the original Tiger Balm White to create Tiger Balm Gentle which is suitable for the youthful. Tiger Product Plaster Warm comes in two sizes minor and major. The large plasters are meant for pains pains inside the lower back and shoulder blades, as the small plasters are meant for arms, legs and joints. Gambling Balm Neck of the guitar & Make Rub Enhance is a series extension of Tiger Balm Neck & Shoulder Apply and was introduced to meet the needs of consumers who also required a stronger type of Tiger Balm Throat & Shoulder joint Rub. Gambling Balm along at Perform, these products are manufactured with the intension of helping sportsmen and sportswomen in recovering from injuries in the quickest possible time. Compare the merchandise mix of Tiger Balm having its competitors, it should continue discovering new products including soap, body system shampoo, hand wash and sanitizer. This will allow Tiger Product to remain competitive in the numerous markets and increase the brand shares compared to their close rivals such as Vita and Herbalife. Question a couple of

How Gambling Balm plan its item in its conversation to its customer? Performs this approach make sense? How can that be improved? When Gambling Balm very first step into a new market, Gambling Balm marketed their item using non-traditional forms of media such as Vimeo and Yahoo to appeal to American consumer. This form of promoting was well received, mainly because it broke faraway from traditional types of advertising including newspapers and radio. Tiger Balm also built a website which is,...