Adidas branding strategies
Strategic Company Management of Adidas
BA456 Marketing Cases
Mister. Francis Ng
Adidas is actually a Germany international corporation that design and manufacture sport accessories and clothing. Besides, its primary business nike also have leverage its merchandise types including bags, t-shirts, watches, sunglasses, and other sports- and clothing-related goods. Adolf Dassler, founded adidas in 1948, following the separated by his sibling Rudolf who was founded The puma corporation which is key rivalry of adidas in early years. Nike has successfully made their brand as one of the well-known company in world. in The Corporation usually strives hard to add benefit to their brand in global market. Branding is a crucial aspect that every business should give high importance. Because, brand produces an image, self confidence and good bond amongst customers till some client buy the goods of their favorite brand without taking into account its material. Currently, Nike is second largest manufacture of sportswear in world following Nike. The business is powered by it is vision for being 'the primary sports manufacturer on the planet and to do so nike is currently putting into action an intense global brand development approach all over the world. Nike always and come up with tactics coping plan current conditions to bring it is brand more closely to peoples.
Adidas branding approaches
Collaboration with high profile individuality
Adidas's most effective branding technique is associated with top achievers especially in sport industry all over the world through receiving the endorsement of which. Adidas include endorsements with famous sport personalities such as David Beckham, Sachein Tendulkar and at the same time nike also gets endorsement of celebrities like Katy Perry as their ambassadors. One of visible individual, basketball player, include won TIMORE best gamer award pertaining to 4 times in which no one possess that record before. Powerful personalities like him bring the...
References: 1 . Global brands strategy. (n. d. ). Retrieved from http://www.scribd.com/doc/40056581/Adidas-Branding-Strategy
2 . shivi, A., & madhusudhan, P. (n. d. ). Adidas company study. (Unpublished master is actually thesis, FORE School of Management, New Delhi)Retrieved from http://www.scribd.com/doc/45680519/Adidas-Brand-Study
three or more. The brand knowledge consultancy. (n. d. ). Retrieved via http://www.i-amonline.com/our-clients/adidas
5. Sebastian, H. V. (2013, January 11). Adidas вЂ“ a global sports activities strategy. Gathered from http://wearedevelopment.net/2012/01/11/adidas-a-global-sports-strategy/